If you haven’t already, read this post from Ben Bajarin, Apple’s indirect presence fades from CES, which we linked to yesterday. From the post:
It is easy to say that because Apple was never present at CES that the show didn’t mean something to them or their ecosystem. It is easy, and correct to say that CES was not, or never was, a measure of the health of Apple’s products. It is, however, incorrect and dangerous to miss that CES had been, for some time, a barometer for the health of Apple’s ecosystem.
Now make your way through the linked MacStories roundup of cool CES gadgets and accessories. It does seem like the vast majority of CES announcements I’ve seen are Alexa first, HomeKit second.
Not sure I agree that this is a barometer of the health of Apple’s ecosystem. Instead, I see it as a marker of where the puck is now, not where it is going to be. Apple Watch is a perfect example of this. When Apple Watch first hit, it was lost in the glut of watch product. Over time, Apple Watch proved itself as a well designed, thoughtful product, while many of the cheap, competing products are no longer around.
Not saying that Alexa won’t win. But I am saying that it is simply too early to tell how this will all shake out.