Are brands consciously using racist advertising to ‘stand-out’?


Clothing giant H&M has come under fire recently over a controversial advert for a children’s top which shoppers have labelled ‘racist’. The fashion brand from Sweden is selling a green hooded top on its UK and US websites emblazoned with the phrase ‘Coolest Monkey in the Jungle’ — sported by a black child model. One Twitter user wrote: ‘Is this part of a publicity stunt? Do some brands want to be dragged on twitter in order to gain more visibility?’ Is this part of a publicity stunt? Do some brands want to be dragged on twitter in order to gain more…

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