CNN just shuttered Casey Neistat’s Beme

CNN has announced that it is closing Beme, the app it acquired from YouTube vlogger Casey Neistat in 2016 for a reported $ 25 million. In addition, Neistat has left the iconic news broadcaster for pastures new. Beme and CNN had a brief, but interesting marriage. The broadcaster acquired Beme in order to better cater to millennials. Although Beme was a niche app with a small following, it was intrinsically linked to Neistat, who is arguably one of the most popular YouTube personalities around. CNN believed that Neistat could be a figurehead that would allow it to attract a younger audience.…

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