Google’s new minimalist product line oozes cool

Google last week unveiled its gorgeous new hardware in a series of mesmerizing demos and videos. This was the first time I’d seen a major tech-company hold an entire event just to celebrate its achievement in aesthetics. And it was a sight for sore eyes. While watching the Apple event online with my co-workers this summer, I saw our team become increasingly underwhelmed by lackluster reveals. The gear was fine; the iPhone X looked cool; but nothing seemed particularly special about any of it. Tim Cook and company regaled us with numbers and hyperbole. Sure it was decent, but I…

This story continues at The Next Web

Or just read more coverage about: Google
The Next Web