Mixer can beat Twitch by not being Twitch

Mixer is introducing new features that mimic those of its behemoth rival, Twitch. In its 2017 round-up, Mixer announced that, among other plans for 2018, it plans to give viewers the ability to tip their favorite streamer without having to leave the site. It’ll also add a Direct Purchase feature that allows viewers to buy games directly from Mixer as they watch a Mixer partner play it, with the streamer earning a percentage of the revenue. Twitch already has both of these features — its game store links directly to Amazon, and viewers tip streamers in Bits, the in-house currency.…

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