Nike, Amazon deal may hurt retailers

Nike’s pilot program to sell certain products on Amazon and Instagram is a precursor to it forging a deeper relationship with online retailers, and could hit sales at sporting goods retailers such as Foot Locker Inc.

There is no doubt this will hurt retailers in the long term. Shares of Nike went up on the news, but shares of retailers went down. Once this goes beyond the pilot program, retailers will really get hit hard.

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