YouTube cuts business ties with Logan Paul after video furore

The fallout from the ‘suicide forest’ video uploaded by Logan Paul continues to rumble on. The video posted by Paul on 31 December caused widespread outrage due to the crass nature in which Paul and his companions dealt with finding a suicide victim in a Japanese forest.

The video was originally removed by Paul himself a day after it was posted, but by that point it had garnered millions of views. 11 days after the video was posted, YouTube has finally taken steps to discipline Paul for his actions.

Logan Paul punished

He has been removed from Google Preferred, a premier advertising service offering brands access to top YouTubers, and he will also not be featured on the fourth season of the original YouTube series Foursome.

Paul also had some projects in the pipeline with YouTube Originals but the company has placed these projects on hold.

Paul will still be able to run advertisements on his channel, but he will likely see lower CPMs than if he had remained on the Google Preferred roster.

CPM denotes the price of 1,000 advertisement impressions on a single video. For example, if an advertiser pays $ 10 CPM, a video with 10,000 views will earn $ 100.

The sequel to the YouTube movie The Thinning had begun filming with Paul in November of last year, and it is not clear what its fate may be.

YouTube responds to outcry

The push from YouTube comes after a statement on the company’s Twitter page, posted on Tuesday 9 January. YouTube expressed it was upset about the video, saying:  “Suicide is not a joke, nor should it ever be a driving force for views.”

“We know that the actions of one creator can affect the entire community, so we’ll have more to share soon on steps we’re taking to ensure a video like this is never circulated again.”

A petition for Paul’s YouTube channel to be deleted has received hundreds of thousands of signatures. He has not posted since his last apology video last week, and stated he would be taking a break following the controversy.

Logan Paul. Image: Kathy Hutchins/Shutterstock 

The post YouTube cuts business ties with Logan Paul after video furore appeared first on Silicon Republic.

Silicon RepublicSilicon Republic

Play
Slider